Headquartered in the bedrock of the Sequoia National Forest of California, Team Bedrock has Beyond Organic Mission Marketers located across the United States creating businesses to spread the word about the great health benefits of probiotic foods and A2 dairy products. We are connecting consumers to a source of grass-finished beef and high-quality water beverages and building an income stream at the same time.
Rarely does business taste this good.
Read the Beyond Organic review I wrote when I first heard about the company in April.
Beyond Organic Review By Amanda Rose
The food movement is growing by the minute and it should not come as a surprise that a direct marketing company is about to hit it in a pretty big way.
Jordan Rubin of Maker’s Diet fame has started a company “Beyond Organic” with a product line featuring “Green-Fed” meats and probiotic foods. If you know Rubin’s story, probiotics were critical in his recovery from a serious case of Crohn’s Disease. He went on to found “Garden Of Life,” the wildly successful nutritional supplement company. We see them every year at Expo West, a natural products trade show in Anaheim, and shake our heads at the speed at which that company carved itself a large space in a highly competitive marketplace.
If “Beyond Organic” is anything like Garden of Life, prepare for all the cool kids to belly up monthly for Green-Fed Beef and a kefir-like dairy product called Amasai.
What is the product line-up? Should we be excited?
The fact is that no one I know has actually tasted these products. It is rumored that a group of Texans will get to sample the Amasai this week and in July, Beyond Organic Insiders will gather at a conference in Palm Beach, Florida to sample more and discuss their marketing game plan. When the company does launch in October, the products below will be among its initial offering.
Beyond Organic Green-Fed Beef
We can see that they are creating their own branding of beef as “Green-Fed.” Green-fed beef is in response to consumer demand for “grass-fed” beef but it does acknowledge that its beef cattle will be fed more than grass. In a video you can watch by following the link and clicking on “products,” you will hear Rubin explain that the cattle will be fed only what they can digest naturally. Rubin claims that the Omega 3 profile of the beef will meet the standard of consumers. I am extremely curious to learn more about what the cattle are actually eating and the nutrient profile.
Rubin and his wife are pictured above at their Missouri cattle ranch where, apparently, some or all of the beef will be sourced.
Beyond Organic Amasai
One of the products is a fermented dairy beverage, called “Amasai,” like “kefir,” which Rubin promotes in his other books. It appears that he has found another good culture (and there are many) and wants to separate his product from the many kefir products that have hit the marketplace in the past five years, a market generated largely by Rubin himself. This particular culture comes from Africa.
Really Raw Cheese From A2 Milk
Artisan raw cheese is a key part of their product line, sourced from “Green-Fed” dairy cattle. The cattle producing the milk are certain heritage breeds that are more likely to produce milk noted as “A2″ milk by the author of Devil In The Milk, a milk that may be associated with better human health. The jury really is still out on A2 milk, but there is a definite market for it that Rubin is tapping into here. He will also be growing this A2 market, much like he has the kefir market. (It will be interesting politically to watch how this product line develops in the larger regulatory context as regulators and anti-raw cheese folks work to curtail availability of raw milk cheese. Perhaps instead Rubin will become a big player in raw cheese safety standards.)
Beyond Organic Waters
Beyond Organic appears to offer three types of water beverages, one probiotic water, one infusion line, and one basic spring water. Bottled water is sooooo 2000 but the probiotic angle is a new one and the botanical infusion angle could have serious legs. I do not see these as big products in our household, but I can imagine that there are legions of health-oriented consumers who will guzzle these Beyond Organic probiotic waters down on their morning commutes and during other travel.
Probiotic Chocolate And More
Beyond Organic will offer a probiotic flax seed oil, for both Omega 3 fats and probiotic value. It is intriguing to think of using this oil in a salad dressing and actually getting probiotics at the same time. It is not clear if this product will offer a different combination of microflora than the rest of the product line. If it does, it could be a great addition to the salad-making tool set.
When you follow the link and check out the products, you will notice the real money item among the list: probiotic chocolate with flax for Omega 3.
Sweet!
What About The “Eat Local” Standard?
Rubin himself encourages people to eat locally and grow their own. With Beyond Organic, he is making some options available to consumers who need them.
For instance, I do not have a great local source right now of probiotic chocolate and gourmet raw cheeses and Beyond Organic could fit the bill. I cannot imagine buying Beyond Organic Green-Fed Beef when I have access to beef grown one mile away, but not everyone lives in cattle country like I do. For some, the beef option will be a good one.
Beyond Organic MLM: A Business Opportunity Or Scam??
To be frank, this is a direct marketing company and we all know that there are serious problems with some direct marketing companies. These problem companies do not really provide value for their products and rely on one level of customers to sell to the next, all hoping no one will notice that no one is really buying anything, just that money is being redistributed. People get in the game and hope that they are a lucky one who ends up with some green.
Beyond Organic appears at this time to be more along the lines of the Melaluca company where you do get good products and good value and, on occasion, you find yourself spending too much because of the temptation. In fact, your local Melaluca salesperson funds her temptations by getting you in on the whole game. You pay for your stuff and she gets a commission from it which she uses to buy more Melaluca stuff. She may even make a bit more money than that. It’s a great gig if you like the product line.
So, no, Beyond Organic does not appear to be a scam. It appears to be another source of gourmet raw cheese that will tempt me every month and a genuine business opportunity for the right people. It also happens that Beyond Organic is an MLM.
Beyond Organic May Be Different
However, Beyond Organic is separating itself from the more typical MLM model with a unique compensation plan that….is yet to be revealed. Apparently the payment involves in part a “Healthy Living Account” you can use to pay down visits to complementary health care practitioners like chiropractors and acupuncturists.
When people earn money from the Beyond Organic business, they will be paid at least in part in alternative health care and in part in some income or earnings, which fits Rubin’s mission of improving the health of the country. (It is also a great marketing angle to improve the health of the sales force directly.) The strategy also provides Beyond Organic with a unique sales angle as it approaches alternative health practitioners: “Send your patients to Beyond Organic to help fund their appointments with you.” Potentially, alternative practitioners across the country will join the promotional team.
Build A Business Or Just Eat Well And Get Healthy
It strikes me sitting here in this pre-launch stage that this is the best time to build a business around Beyond Organic if you are so inclined. Much remains to be seen with this company, but with the marketing experience, the track-record, and the consumer pulse that Jordan Rubin obviously has, I expect this company to be a blockbuster.
If the product line plays out the way I expect it to, we will have monthly temptations and we will need to fund them. When I say “we,” I mean my household and I also mean “you” if you are so inclined. If you see yourself being tempted monthly by these foods, you should get in on the ground floor here and tell your friends about it.
If you are inclined to create a stay-at-home business for yourself and if you are interested in food, this could be an extremely good opportunity for you. Minimally, I am suggesting that you have an opportunity here to pay your grocery bill, your gourmet grocery bill, and some of your doctor’s visits.
Go check it out. Sign up. It’s free and there are no obligations. As we learn more about the company, if you don’t like it, you can hit the road with no obligations.
If you do run with it, don’t overlook your chance to tell your alternative practitioners about it before Rubin himself does.
The link here has my referral ID which you will need to sign up. It also means that you are one of the first of my friends I am telling about it.
I hope you are wildly successful in your new business.
(The stay-at-home mom who referred me surely wishes you every success as well.)